Perhaps it will appear and rise to the challenge of spooking Microsoft, or maybe it'll never see the light of day. There's no telling what will happen with Amazon's rumored league of extraordinary productivity apps. However, McQuire reiterated that the fight would still boil down to how secure, simplified, and cost-effective Amazon's overall proposal is compared to its main competitor's. He pointed out that Slack's third-party integrations are another standout element and differentiator that could help with rounding up ISVs, be they Atlassian, Workday, Zendesk, or other similar vendors.Ĭombining all those elements with Amazon's AI services illustrates how Amazon could stand a chance in presenting a uniquely angled package competitive with Microsoft's offerings. "You also have a huge developer environment in knitting these solutions together to create custom workflows, a vital area that Teams is only just now trying to build out with developers." "Teams has largely been an employee-facing solution but with Connect and Chime tied into Salesforce and Slack, suddenly you can solve for both internal and external collaboration scenarios tying together experiences across sales, service, and contact center functions which have all shifted to remote and now hybrid operations during the pandemic," McQuire stated. McQuire then illustrated how Amazon could thread the needle and connect all its individual assets into a patchwork quilt capable of being bundled as something competitive with Microsoft 365 and the productivity juggernaut that is Microsoft itself.Īmazon has the means to compete outside the shadow of Microsoft's ecosystem. "An area where AWS and partners could gain a foothold is in the converging areas of customer-facing and employee-facing technology," McQuire said, posing the question of how AWS could fuse its Connect Contact center platform with partner solutions such as Salesforce and Slack to best aid said convergence goals. McQuire saw openings as well, bringing up the aforementioned AI services as well while also seeing other room for gains across Amazon's portfolio. Gownder's mention of the company's AI components is one area of potential interest.
It's not like Amazon doesn't have tools that can be used to give itself an edge.
MICROSOFT OFFICE 365 FOR MAC AT AMAZON WINDOWS
Source: Windows Central (Image credit: Source: Windows Central) Amazon: The everything store's secret sauce "Much of AWS' strategy focuses on developers and IT operations, so more business applications will open up a line of engagement with business decision-maker community and in particular the C-Suite - audiences that AWS hasn't had much recognition with in the past." Microsoft vs. With that being said, McQuire did note the benefits of Amazon attempting the feat. "The 'best of breed' versus Microsoft debate has been going on for several years now and in reality, a consortium hasn't emerged to really threaten Redmond's position." "The challenge will be how can AWS create an alliance of best of breed partners that collectively provide a cheaper, better integrated, simplified and more secure option for businesses than Microsoft?" McQuire said. So, at the very least, there is one prebaked tool in Amazon's camp that it could use to further its agenda, should it choose to go head-to-head with the pack leader. And since the future of productivity lies at least in part on AI, Amazon's toolset of AWS-friendly AI components could be a resource." Amazon, by contrast, has widespread enterprise relationships via the AWS cloud, upon which so many enterprise-centric applications run.
Google's applications have largely been targeted at consumers and students they only match probably 70% of the productivity features of Microsoft Office and lack the deep enterprise toolset. "Google is cloud-centered but not nearly so successful as AWS. "Amazon probably believes that AWS gives them a leg up on Google or Apple," Gownder stated. Both analysts had thoughts on what advantages the company had that could help with taking on Microsoft. Tough as it will be for Amazon to make a dent, it's certainly possible. "And it must have been looking enviously at its competitors during the pandemic where this gap was heavily exposed."
"AWS has always had a glaring omission in its corporate strategy in lacking a large-scale, higher-margin, software-as-a-service business," he said. Nicholas McQuire, the chief of enterprise research at CCS Insight, also said that Amazon would face a "huge struggle" in its attempt to combat Microsoft 365. Though rivals to Microsoft 365 have been rumored, a real competitor has yet to emerge.
0 kommentar(er)
